Z Pitch Season 4: Top 15 Gather For A Workshop On Turning Business Ideas Into Reality And Creating Cultural Value

Recently, the Top 15 outstanding teams of Z Pitch Season 4 – organized by The VZNIS Business Club – participated in the intensive workshop “From IDEA to Product Commercialization”, led by Ms. Nguyễn Thị Thanh Hoa, Expert at the Ministry of Science and Technology and CEO of EUBIZ Academy. This was an essential preparation step before the Booth Fair round, helping students gain a full understanding of the journey from concept to commercialization.

During the workshop, students were equipped with foundational Marketing knowledge—from market analysis and defining product value to developing a Pitch Deck, a concise presentation of their product. The teams worked collaboratively to apply these concepts directly to their projects, simulate their upcoming Booth Fair presentation, and receive detailed feedback from the expert. This experience strengthened students’ entrepreneurial mindset, enhanced their ability to design customer experiences, deepened their understanding of cultural product commercialization, and improved their presentation skills.

The Top 15 teams of Z Pitch Season 4 are now ready for the Booth Fair on December 15, where innovative entrepreneurial ideas inspired by Vietnamese culture will be showcased. Let’s look back at some of the inspiring learning moments from the workshop!

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Building on the success of its first three seasons, Z Pitch 4 returns under the theme “Revive the Past, Reinvent the Future”, emphasizing three key values: Tradition – Innovation – Practicality. This fourth season invites students to embark on an entrepreneurial journey inspired by Vietnamese culture, encouraging them to develop innovative business solutions grounded in traditional values while integrating modern thinking and flexible business models. Through this approach, Z Pitch aims to make Vietnamese culture more accessible and relevant to everyday life. The six cultural fields suggested by the Organizing Committee for participants to explore in Z Pitch 4 include: Traditional handicrafts, Cultural tourism, Preservation of intangible cultural heritage, Traditional cuisine, Folk music, Cultural education.

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